SEARCH NEWS – APRIL 2013

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Sell SEO Make Money’s Search News is your monthly source to keep you up to date on the latest trends in search engine marketing. You will know about emerging trends in online marketing and we will explain how those trends can be put to use in your business.

Google Search & Social: Becoming One

Google Places for Business continues to merge Google’s offerings. Now users will be able to access their Google+ and Google Local page from the same place, making Google Local and Social more unified. Will Google local search and social media continue to become one? We’ve been wondering for awhile! Google Places for Business is still in its infancy, but we’ll keep you posted on changes and new features in Google’s offerings.

Newsjacking = Hijacking the News, In a Good Way

What is ‘newsjacking,’ other than a term that we’ve started to hear tossed around lately? For starters, it is a natural extension of content marketing and it is NOT a bad thing. It’s really just another smart way to do SEO right. To newsjack is to contribute to the conversation on highly visible breaking news relevant to one’s own industry.

How To Newsjack:

  1. Pay attention to breaking news
  2. Identify the keywords being searched for related to the breaking news
  3. Produce high-quality content relevant to your business incorporating the keywords you have identified
  4. Syndicate content quickly so that it can be found by other media outlets

For instance, if breaking news is ‘President Obama Releases Budget’, you can write about how the new budget may affect your specific industry using the keywords you’ve carefully researched. Then people who are searching for the news might see your content and become interested in your business!

Newsjacking leverages breaking news and the search demand on the corresponding keywords to gain visibility in the search rankings. Give it a try!

Scared of PPC? Set up Retargeting

Scared of Pay Per Click? Don’t have the budget? Set up a retargeting only campaign. ‘Retargeting’ is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website. Call us to learn more about the varieties of Pay Per Click campaigns.

SEARCH NEWS – NOVEMBER 2012

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Sell SEO Make Money Search News is your monthly source to keep you up to date on the latest trends in search engine marketing. You will know about emerging trends in online marketing and we will explain how those trends can be put to use in your business.

Tag Your Traffic

Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without commandeering the IT folks’ time. Google Tags are snippets of code that are usually placed in the head of a page (but can be placed anywhere) which enable 3rd-party tracking, analysis and reporting. Google Analytics and other analytics platforms can be tagged, but remarketing, conversion tracking, affiliates and advanced customer insight services utilize tags as well.

Why would I want to use tags to track anything?, you wonder. Well, tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Managing and making changes to HTML can be tedious and time-consuming for your web developer. Why divert the energy of your human capital when you can simply insert a tag and let the analytics follow?! HTML can take a long time; Google Tag Manager makes it easy.

Profile Your Prospects Using Social Media; Nurture Them With Email

Facebook is under the gun to demonstrate value to marketers and advertisers. Lately the social giant has been pushing its various marketing capabilities, including Facebook permissions. Facebook Permissions is a Facebook feature that allows the social network and businesses that use Facebook for marketing to collect information about users.

If you are not already, it may be time to dig into social media. You can use Facebook to acquire more specific information about Facebook fans/likes to set up targeted email campaigns. Use social media and email marketing together to build, analyze and nurture leads. Call us to take your email marketing and social plans to the next level!

An Update from Google

Google has unleashed another in a series of updates that are aimed at providing search engine users with a better experience. The Exact Match Domain update (or EMD) aims to decrease the occurrence of low-quality “exact-match” domains in the search engine results page.An exact-match domain is a domain name that actually contains keywords within the domain. Examples:antiquestore.com and furniturestore.com. When the target keyword phrase in an exact match domain has high search volume, it has built-in SEO value.

With the release of the new “EMD update”, websites having an exact-match domain that also contain low-quality content may find themselves having fallen from grace.

There has also been another recent Panda update–aimed at increasing quality of content. The EMD and Panda updates serve as reminders that content is king. About one third of your rank juice comes from things you do on your website. Having informative, relevant, quality content on your site is essential to the success of your online marketing campaigns. The Exact-Match Domain update is another step towards quality over sneaky free rides to the top. Call us to improve the quality of content on your site and launch your SEO campaign.

YouTube Videos – Clicks Are Not Enough Anymore!

YouTube just added “Time Watched” reporting to YouTube Analytics. Videos that receive the “most watched time” are now being rewarded with a better Google ranking. If you want your video to rank highly, you should most certainly concentrate on making your videos more entertaining and informative than ever before.

The new analytics will also help you to better evaluate the performance of your videos and overall channel. In its attempt to crack down on businesses who pay people to click on their videos, YouTube may have to start cracking down on the cheaters who pay people to click on their video and watch!

 

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