SEARCH NEWS – APRIL 2013
Sell SEO Make Money’s Search News is your monthly source to keep you up to date on the latest trends in search engine marketing. You will know about emerging trends in online marketing and we will explain how those trends can be put to use in your business.
Google Search & Social: Becoming One
Google Places for Business continues to merge Google’s offerings. Now users will be able to access their Google+ and Google Local page from the same place, making Google Local and Social more unified. Will Google local search and social media continue to become one? We’ve been wondering for awhile! Google Places for Business is still in its infancy, but we’ll keep you posted on changes and new features in Google’s offerings.
Newsjacking = Hijacking the News, In a Good Way
What is ‘newsjacking,’ other than a term that we’ve started to hear tossed around lately? For starters, it is a natural extension of content marketing and it is NOT a bad thing. It’s really just another smart way to do SEO right. To newsjack is to contribute to the conversation on highly visible breaking news relevant to one’s own industry.
How To Newsjack:
- Pay attention to breaking news
- Identify the keywords being searched for related to the breaking news
- Produce high-quality content relevant to your business incorporating the keywords you have identified
- Syndicate content quickly so that it can be found by other media outlets
For instance, if breaking news is ‘President Obama Releases Budget’, you can write about how the new budget may affect your specific industry using the keywords you’ve carefully researched. Then people who are searching for the news might see your content and become interested in your business!
Newsjacking leverages breaking news and the search demand on the corresponding keywords to gain visibility in the search rankings. Give it a try!
Scared of PPC? Set up Retargeting
Scared of Pay Per Click? Don’t have the budget? Set up a retargeting only campaign. ‘Retargeting’ is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website. Call us to learn more about the varieties of Pay Per Click campaigns.
