SEARCH NEWS – MAY 2013

Sell SEO Make Money News is your monthly source to keep you up to date on the latest trends in search engine marketing. You’ll know about emerging trends in online marketing and we’ll explain how those trends can be put to use in your business.

YouTube Power

More than 1 billion unique users visit YouTube each month and over 4 billion hours of video are watched. YouTube is the third most visited site, just behind Google and Facebook (source: Alexa). Some of those videos go viral, creating a YouTube sensation. (Where would Justin Bieber be without YouTube? Probably back home in Canada).

No formula exists to make a video go viral but you can take advantage of YouTube for SEO. The more you optimize your videos, the better chance your videos will be found in Google search results, perhaps even page one!

YouTube’s recently launched YouTube One Channel gives you plenty of opportunity to promote your brand and best of all, it’s free!

Google Glass

Like many in the online marketing business, we are fascinated by Google Glass, though mostly because it’s very futuristic and very cool (OR ridiculous, depending on who you ask). Whether or not we’ll someday consider Google Glass users when we’re developing marketing strategies remains to be seen. Remember, there was once a time when we didn’t put any thought into mobile devices like phones and tablets. Maybe Google Glass will catch on and we’ll all be talking to our glasses and taking a picture with just a wink!

Content Marketing or Links–Which Is It?

Both! In spite of the rash of Google updates and other covert maneuvers, link-building is still necessary for search rankings. Google has made it crystal clear that high quality content is what it wants. But Google is not quite so upfront about links. We do know that quality onsite and offsite content is just part of effective SEO. You still need to get those links. Link building tactics have changed and will continue to change in response to Google updates. Looks like another Google update is coming soon.

Just Because It’s Cool

Take a look at this Timelapse site, created by Time Inc. and Google. According to Google’s blog: Google worked with the USGS to make an archive of earth imagery available online. Using Google Earth Engine technology, Google sifted through 2,068,467 images to find the highest-quality pixels (e.g., those without clouds), for every year since 1984 and for every spot on Earth. Google then worked with the CREATE Lab at Carnegie Mellon University, recipients of a Google Focused Research Award, to convert these annual Earth images into a seamless, browsable HTML5 animation.

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