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Content Marketing Builds Extra Value
Though Google is known for being incredibly vague with its SEO guidelines, one thing is very clear: Google wants high quality content so users get relevant search results 100% of the time and advertisers keep coming back.
Google Local Is Going Social
Its finally happened — Google has integrated local business listings and maps into its social platform, Google+. Google Places is on the way out but the complete transition hasnt happened quite yet. Googles latest blog post says this:
If you are a business owner, you should continue to manage your information in Google Places for Business. Youll still be able to verify your basic listing data, make updates, and respond to reviews. If you dont yet have a Google+ Page for your business, we encourage you to create one now. And if you do already have one, hold tight for news on how to get it linked to your local listing.
First Up: Google Panda Update 3.5
Google frequently tweaks its algorithm to target sites with low-quality content, particularly those that scrape content. Google calls these updates Panda. The first one came out in February 2011 and the latest kicked into gear on April 19, 2012. Google says, Were continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.
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