Author Archive for: admin

Making Sense of Google’s Latest “Updates”

Recently, Google identified a number of blogger network sites that existed purely to build links to websites. Google targeted one of the larger blogger networks called “Build My Rank.” The Build My Rank site was de-indexed, along with an overwhelming majority of its posts. Businesses that were over-reliant on the links from Build My Rank (and other blog networks that may be facing de-indexing) saw a significant drop in rankings. Businesses that used Build My Rank but also acquired links from a variety of other sources fared much better. The more you diversify, the less impact a Google update will have on your rankings.