PPC
As a Google Adwords Certified Partner, Sell SEO Make Money has built and managed hundreds of successful pay per click programs for businesses of all types and sizes.
Pay-Per-Click Advertising places an ad for your business directly in front of the people that are actively searching online for your products and services. PPC Advertising is far more complex that it may seem. The “do it yourselfers” and inexperienced PPC firms are destined to make many costly mistakes and see very little or no return on investment. Experience matters and our PPC Analysts have it. We’ve managed campaigns on the big search engines almost since the advent of Google PPC. We stay current with PPC trends and find new PPC advertising platforms that tend to have lower bid requirements than Google and the others that have been around for a while. One of the more recent trends is social media advertising, such as Facebook and Twitter. We’ve got that covered too!
PPC Reseller Set Up
- We review your website and develop a list of keywords that best describe your products/services.
- We write highly targeted ads designed to entice your potential customers to click on your ad over all others.
- When a customer searches for a keyword included in your campaign, the ad for your business appears on the search results page of Google, Bing and other major search engines.
- When a customer clicks on your ad, we take them to the page on your site that has the information that best matches their search.
Unlike traditional advertising and marketing formats, PPC campaign return on investment is 100% measurable. Our reporting services, available to you 24/7, will tell you what happens when a visitor clicks on your ad and lands on your Website. You’ll know which clicks convert to a sale, phone call, sign-up or any goal that you wish to measure. We can also email regular updates and at month-end, you’ll receive a comprehensive report.
Because the content on your website can make all the difference in persuading a customer to buy from you instead of your competitor, Sell SEO Make Money offers a Landing Page design and development service. A landing page is extremely targeted to a set of keywords and contains a special offer or enticement that inspires the customer to place an order. We have seen ROI improve dramatically with a well-executed landing page. If you’re getting traffic to your site but people aren’t buying, a professionally designed landing page may be all you need.
Once we’ve got your campaign up and running, when others tend to put their campaigns on “auto-pilot,” we’re just getting started. We continually search for new keywords, write new ads and adjust bids. And, the Sell SEO Make Money system receives a daily data feed from the major paid search providers allowing us to quickly analyze the data against the goals we have established for the campaign.
Learn how our up-front strategy and ongoing management can get you started or help get your current pay per click campaign on the right track.
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Lately, Authorship and AuthorRank have been hot topics, but what do these elusive words really mean? It means that you can link your content to your Google+ profile. This way, your content appears in the search engines next to your beaming face, your name, and the number of people in your Google+ circles.
According to the Direct Marketing Association, the average ROI for email marketing investment is $40.56 for every dollar invested. Email marketing is still the most cost-effective form of digital marketing. While email may not be as trendy as Facebook, Twitter and other online social communities, it remains large and in charge with 3 times as many email accounts as Twitter & Facebook accounts combined. Not only do many people use email, but they use email often. So very often. 72% of people check their email 6 or more times per day!
First impressions are everything. You probably want to impress upon your customers and prospects that you are professional, skilled in your industry, detail-oriented and ahead of the curve. Therefore, your website must establish your indisputable professionalism.
Facebook has recently rolled out Custom Audiences which allows users to more closely align social media marketing efforts with other forms of online marketing. For instance, if you have been working on building a killer email list, you can now upload the email list (or a list of phone numbers or Facebook User IDs) for Facebook to encrypt the data against its users to find matches on Facebook. Once you have your Facebook Custom Audience , you can take advantage of any Facebook Advertising options by targeting your custom audience.
On September 18, Google announced they would be rolling out another Panda refresh. Panda is Google’s code name for a series of updates they started in 2011 that remove low quality content from Google’s search index. This latest refresh is expected to only impact less than 0.7% of search results. So what does this mean for you? It serves as a good reminder that you should have a diversified and well-rounded marketing strategy that is built on a foundation of quality content. Make the content on your website useful and informative. To learn more about ways to take your content marketing program to the next level, give us a call.
Google+ recently introduced pre-approved Custom URLs to well known brands like +Toyota and +Coca-Cola. A custom URL is a short, easy to remember web address that links directly to a company’s or a person’s profile on Google+. You want something short and sweet to put on your business card and marketing collateral. Right now only the largest brands can get Custom Google+ URLs but they will almost certainly open up the program to more brands and individuals in the future. When you are selected, you will see an alert bar on the top of your screen that lets you claim your suggested URL. Keep your eye out for when Google opens up the program to your business… you don’t want to have to settle for a second rate Custom URL.
There’s ALWAYS something new in social media!
In its debut weekend, over 5 million units of the iphone 5 were sold. For all of its beauty, people universally dislike the new Apple Maps app. Businesses will notice that Apple now uses Yelp! instead of Google Places for local business listings and reviews. This is pretty big for Yelp, a young public company, and a pretty big deal for you! Check to see if your business shows up on the iPhone 5 or any other Apple product running iOS 6, Apple’s latest version of its operating system. Also check if your business shows up in the relevant Yelp! categories. If your business does not show up, call us to get you set up on Yelp!.
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