SEARCH NEWS – MAY 2013
Sell SEO Make Money News is your monthly source to keep you up to date on the latest trends in search engine marketing. You’ll know about emerging trends in online marketing and we’ll explain how those trends can be put to use in your business.
YouTube Power
More than 1 billion unique users visit YouTube each month and over 4 billion hours of video are watched. YouTube is the third most visited site, just behind Google and Facebook (source: Alexa). Some of those videos go viral, creating a YouTube sensation. (Where would Justin Bieber be without YouTube? Probably back home in Canada).
No formula exists to make a video go viral but you can take advantage of YouTube for SEO. The more you optimize your videos, the better chance your videos will be found in Google search results, perhaps even page one!
YouTube’s recently launched YouTube One Channel gives you plenty of opportunity to promote your brand and best of all, it’s free!
Google Glass
Like many in the online marketing business, we are fascinated by Google Glass, though mostly because it’s very futuristic and very cool (OR ridiculous, depending on who you ask). Whether or not we’ll someday consider Google Glass users when we’re developing marketing strategies remains to be seen. Remember, there was once a time when we didn’t put any thought into mobile devices like phones and tablets. Maybe Google Glass will catch on and we’ll all be talking to our glasses and taking a picture with just a wink!
Content Marketing or Links–Which Is It?
Both! In spite of the rash of Google updates and other covert maneuvers, link-building is still necessary for search rankings. Google has made it crystal clear that high quality content is what it wants. But Google is not quite so upfront about links. We do know that quality onsite and offsite content is just part of effective SEO. You still need to get those links. Link building tactics have changed and will continue to change in response to Google updates. Looks like another Google update is coming soon.
Just Because It’s Cool
Take a look at this Timelapse site, created by Time Inc. and Google. According to Google’s blog: Google worked with the USGS to make an archive of earth imagery available online. Using Google Earth Engine technology, Google sifted through 2,068,467 images to find the highest-quality pixels (e.g., those without clouds), for every year since 1984 and for every spot on Earth. Google then worked with the CREATE Lab at Carnegie Mellon University, recipients of a Google Focused Research Award, to convert these annual Earth images into a seamless, browsable HTML5 animation.
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Google Places for Business continues to merge Google’s offerings. Now users will be able to access their Google+ and Google Local page from the same place, making Google Local and Social more unified. Will Google local search and social media continue to become one? We’ve been wondering for awhile! Google Places for Business is still in its infancy, but we’ll keep you posted on changes and new features in Google’s offerings.
What is ‘newsjacking,’ other than a term that we’ve started to hear tossed around lately? For starters, it is a natural extension of content marketing and it is NOT a bad thing. It’s really just another smart way to do SEO right. To newsjack is to contribute to the conversation on highly visible breaking news relevant to one’s own industry.
Scared of Pay Per Click? Don’t have the budget? Set up a retargeting only campaign. ‘Retargeting’ is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website. Call us to learn more about the varieties of Pay Per Click campaigns.
Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without commandeering the IT folks time. Google Tags are snippets of code that are usually placed in the head of a page (but can be placed anywhere) which enable 3rd-party tracking, analysis and reporting. Google Analytics and other analytics platforms can be tagged, but remarketing, conversion tracking, affiliates and advanced customer insight services utilize tags as well.
Facebook is under the gun to demonstrate value to marketers and advertisers. Lately the social giant has been pushing its various marketing capabilities, including Facebook permissions. Facebook Permissions is a Facebook feature that allows the social network and businesses that use Facebook for marketing to collect information about users.
Google has unleashed another in a series of updates that are aimed at providing search engine users with a better experience. The Exact Match Domain update (or EMD) aims to decrease the occurrence of low-quality exact-match domains in the search engine results page.An exact-match domain is a domain name that actually contains keywords within the domain. Examples:antiquestore.com and furniturestore.com. When the target keyword phrase in an exact match domain has high search volume, it has built-in SEO value.
YouTube just added Time Watched reporting to YouTube Analytics. Videos that receive the most watched time are now being rewarded with a better Google ranking. If you want your video to rank highly, you should most certainly concentrate on making your videos more entertaining and informative than ever before.
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