Social Media

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Social media gives you a platform to reach out to customers and build a community around your business. Because the use of social media sites is free, many small businesses tinker with Facebook and Twitter only to discover that attracting people to a social media page is no easy task. Turning your social media contacts into customers is an even bigger challenge. To accomplish both, you need a strategy with clear goals. Creativity is a critical piece of that strategy, especially for businesses that don’t naturally lend themselves to a social media conversation. We can design your social media strategy and show you that it is possible to get the conversation going for just about any type of business.

For resellers, our social media services can be offered to your clients under your private label brand.

Our Social Media Service is multi-tiered:

  • Post Content: We post timely industry news, blogs, articles, fun facts, quotes, videos, images and other relevant content to Twitter, Facebook and/or LinkedIn. And we post links back to your website or blog announcing new content, promotions and company news.
  • Interaction: We respond to people who engage with you on social media and interact with relevant groups and pages. We post questions, polls and other content designed to get a conversation started on your page.
  • Community Building: We set up a Facebook landing page, write exclusive content for your followers, aggressively manage follow/unfollow links, report “like” metrics, follow/connect with customers and others in your target market, follow-back relevant followers, and @ mention prominent and/or well-connected users and industry leaders.

With any social media management package you choose, we’ll include our Reputation Monitoring Service at no extra charge.

Our social media service is flexible so you can choose the level of support that suits your needs. And, you can log into your reporting dashboard at any time and see data from your social media campaign alongside your other online marketing campaigns.

Keep in mind that search engines are still trying to figure out just how they will incorporate social signals (activity on social media sites) in search results. It’s a good idea to get involved with social media now so you’re prepared for the day when social media activities become a more important factor in search rankings.

Track mentions

Watch your social mentions grow as you
participate in social media.

Average sentiment

See if your social mentions are trending
negative or positive.

Source of social

Get a chart that shows where people are talking
about your company.

Social mentions detail

See the details of the mention as well
as the sentiment.

Start Selling Today. Please submit the form below and a Sell SEO Make Money team member will contact you!
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SEARCH NEWS – OCTOBER 2012

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HubShout Search News is your monthly source to keep you up to date on the latest trends in search engine marketing. You will know about emerging trends in online marketing and we will explain how those trends can be put to use in your business.

Authorship May Improve Search Engine Rankings

Lately, “Authorship” and “AuthorRank” have been hot topics, but what do these elusive words really mean? It means that you can link your content to your Google+ profile. This way, your content appears in the search engines next to your beaming face, your name, and the number of people in your Google+ circles.

What does this mean for you? It serves as a good reminder that, now more than ever, social media is a central part of a diversified marketing strategy that is built on a foundation of quality content.

Email Marketing – The King of ROI

According to the Direct Marketing Association, the average ROI for email marketing investment is $40.56 for every dollar invested. Email marketing is still the most cost-effective form of digital marketing. While email may not be as trendy as Facebook, Twitter and other online social communities, it remains large and in charge with 3 times as many email accounts as Twitter & Facebook accounts combined. Not only do many people use email, but they use email often. So very often. 72% of people check their email 6 or more times per day!

How can you effectively market to all of this frantic email-checking? Follow email marketing best practices:

  • Organize your prospects and customers into segmented lists
  • Nurture customers and prospects with useful, relevant, and targeted content
  • Create multi-day auto-responders that tell a story. Make each one count!
  • Use aesthetically pleasing templates
  • Write catchy and concise subject lines
  • Offer an easy option to unsubscribe
  • Measure results, adapt and change

Do not miss an opportunity to effortlessly nurture your prospects and customers and earn more.

Transform Your Website into an Unstoppable Sell Zone

First impressions are everything. You probably want to impress upon your customers and prospects that you are professional, skilled in your industry, detail-oriented and ahead of the curve. Therefore, your website must establish your indisputable professionalism.

A website design that is professional, easy-to-navigate, welcoming, and unique will help engage your audience. A website that makes a great first impression also increases brand awareness, web traffic, social shares and conversions.

Make that first and lasting impression with a dynamic website.

Facebook Unleashes New Creative Ways to Advertise

Facebook has recently rolled out Custom Audiences which allows users to more closely align social media marketing efforts with other forms of online marketing. For instance, if you have been working on building a killer email list, you can now upload the email list (or a list of phone numbers or Facebook User IDs) for Facebook to encrypt the data against its users to find matches on Facebook. Once you have your Facebook Custom Audience , you can take advantage of any Facebook Advertising options by targeting your custom audience.

Not sure where to start? You could run by running a Facebook ad to the people in the Custom Audience who include the filters of living in the city your business is based out of and have not liked your company Facebook page yet. That is a large qualified pool you could be advertising to.

The uses of the new Facebook Custom Audiences are nearly limitless. This could be a great target marketing technique if you know how to best leverage it. Take your online marketing programs to the next level with social media.

SEARCH NEWS – SEPTEMBER 2012

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Sell SEO Make Money Search News is your monthly source to keep you up to date on the latest trends in search engine marketing. You’ll know about emerging trends in online marketing and we’ll explain how those trends can be put to use in your business.

Google Rolls Out Another Panda Refresh

On September 18, Google announced they would be rolling out another Panda refresh. Panda is Google’s code name for a series of updates they started in 2011 that remove low quality content from Google’s search index. This latest refresh is expected to only impact less than 0.7% of search results. So what does this mean for you? It serves as a good reminder that you should have a diversified and well-rounded marketing strategy that is built on a foundation of quality content. Make the content on your website useful and informative. To learn more about ways to take your content marketing program to the next level, give us a call.

Google+ Is Making It Easier To Find You

Google+ recently introduced pre-approved Custom URLs to well known brands like +Toyota and +Coca-Cola. A custom URL is a short, easy to remember web address that links directly to a company’s or a person’s profile on Google+. You want something short and sweet to put on your business card and marketing collateral. Right now only the largest brands can get Custom Google+ URLs but they will almost certainly open up the program to more brands and individuals in the future. When you are selected, you will see an alert bar on the top of your screen that lets you claim your suggested URL. Keep your eye out for when Google opens up the program to your business… you don’t want to have to settle for a second rate Custom URL.
Twitter Gets Fancy

There’s ALWAYS something new in social media!

This month Twitter CEO Dick Costolo announced a svelte new look for Twitter profile pages. Now, you can plaster a large image that represents your company across the top of your Twitter page. The new feature hasn’t been rolled out to everyone just yet, but should eventually be available for all profiles.

In addition, your avatar has been promoted from its subtle spot in the corner to smack dab in the center of your page. The photo stream has been moved up too, and will now be accessible on the new mobile apps.

Twitter’s new layout let’s people and brands express more about themselves. A well designed background and header image let’s prospective followers know that you are a credible company committed to communicating with its customers on social media networks.

How To Create Your Twitter Header Image:

  1. Click “Edit Profile” under the settings icon on the top right of your screen.
  2. Select “Design” on your left menu bar
  3. Scroll down to “Customize Your Own” and select “Change Header”
  4. Choose either “Take Photo” or “Choose Existing Photo” (“Take Photo” will allow you to take a new photo via your computer’s/phone’s camera. “Choose Existing Photo” has you select from your image library.)
  5. Move and scale your image to your heart’s content (Original image size cannot exceed 1252×626 pixels. We recommend you go no smaller than 640 pixels wide.)
  6. Ta-dah! You now have a new header image.

Feeling overwhelmed by the evolution of social media? Call us and we’ll manage your social media platforms. Our proprietary technology allows us to effectively monitor your online reputation and engage followers in social networks. Don’t let the opportunity to talk with consumers directly fall by the wayside.

Apple Ditches Google for Yelp! in the new Apple Maps

In its debut weekend, over 5 million units of the iphone 5 were sold. For all of its beauty, people universally dislike the new Apple Maps app. Businesses will notice that Apple now uses Yelp! instead of Google Places for local business listings and reviews. This is pretty big for Yelp, a young public company, and a pretty big deal for you! Check to see if your business shows up on the iPhone 5 or any other Apple product running iOS 6, Apple’s latest version of its operating system. Also check if your business shows up in the relevant Yelp! categories. If your business does not show up, call us to get you set up on Yelp!.